In Medellín, Colombia, a city where dance is woven into the cultural fabric and salsa rhythms fill the air, Somoloco is offering a fresh take on this vibrant tradition. Standing out in a place that takes its dance culture seriously is no small feat, but Somoloco does it. How? By combining immersive dance lessons with cultural exploration.
Founded in 2018, this unique dance travel company has attracted over 2,000 participants from around the world, providing not just dance instruction but a deeper connection to the culture and community of Medellín. For those looking to experience Latin dance in its true essence, Somoloco offers an unforgettable journey.
It Is All About Immersive Learning
Schafran’s vision for Somoloco has always been to offer something far beyond what traditional dance studios or online lessons can provide. “Somoloco Immersions are all about fun, learning, and forging lasting friendships with people from around the world, united by a shared desire to live with joy, flavor, and affection,” says Schafran.
For those who attend, learning dance moves is only the start. Participants are encouraged to feel the essence of each style. Whether they’re mastering salsa or bachata, guests leave with more than technique, they leave with confidence, joy, and lifelong memories.
“Guests learn in one week what would normally take six months of sporadic group or online classes,” Schafran notes. This intense but fulfilling pace is part of what makes Somoloco special. The instructors, some of the best in Colombia, focus on not only teaching the steps but also conveying the soul of the dance. As Schafran puts it, the aim is to instill a “passion to continue dancing in their local communities.”
Unique Approach to Dance Travel
While the dance lessons form the core of the experience, Somoloco’s offerings extend far beyond the studio. Participants enjoy curated cultural experiences, such as dining at gourmet restaurants, learning from dance historians, and exploring iconic local spots like Guatapé. Somoloco caters to a wide range of travelers, from solo adventurers to groups like bachelorette parties and university teams, offering both public group immersions and private, customizable experiences.
Participants can choose from one- to four-week immersions in various Latin dance styles. Salsa and bachata are the most popular, but Somoloco also offers immersions in other styles like zouk, reggaeton, and tango. The Somoloco Salsa Immersion, for example, is designed to teach the technique while emphasizing the feeling behind the dance. Participants can explore different salsa styles, such as LA “On-1,” NY “On-2,” Cuban, and Caleña (Colombian) salsa, in a city where music and dance pulse through the streets.
The Somoloco Bachata Immersion offers a deep dive into traditional Dominican style, sensual bachata, or bachata fusion. Medellín’s exploding bachata scene provides the perfect backdrop, with instructors tailoring their approach to each participant’s experience and comfort level.
Building a Global Community
One of the unique aspects of Somoloco is its ability to build a global community. Participants don’t just dance together, staying connected long after their immersion ends. Many alumni return, drawn back by the friendships they’ve made and the growth they’ve experienced.
The positive reviews reflect the impact Somoloco has on its guests, with participants calling it a “magical” and “healing” experience. For many, it’s not just about becoming a better dancer but about immersing themselves in a culture and a community that shares their passion.
A Vision Rooted in Connection
At the heart of Somoloco is a mission that goes beyond just teaching people to dance. Schafran’s background as a former MIT Media Lab researcher and a mission-driven entrepreneur informs his approach. He aims to create a space where people can come together to experience joy, flavor, and affection — values deeply embedded in Latin dance culture.
With plans to expand beyond Colombia, Somoloco is well on its way to becoming a gateway for a global community of dance lovers. For those who seek not just to improve their dance skills but to immerse themselves in a rich cultural experience, Somoloco offers a truly one-of-a-kind opportunity.
Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.
link