I spend a lot of time online shopping, and I can’t blame it all on my job as a shopping writer. Once I clock out, I might close my laptop, but the shopping ensues on my phone for a few more hours. And with all my devices being linked, my targeted ads across Pinterest, Instagram, TikTok, and Twitter are extremely specific to my most recent searches. While I see hundreds of products daily, only five fashion pieces have gotten a click back from me.
Shop my most-viewed ads from Madewell, Intimissimi, Dolce Vita, Everlane, and Quince, below.
Intimissimi Modal Cashmere Ultralight High-Neck Top
Intimissimi
Intimissimi’s Cashmere Top has single-handedly taken over the ads on both my Instagram feed and story. The boatneck style has been famously worn by Kendall Jenner (and is currently sold out), but it comes several other versions like this turtleneck design. Available in 12 colors, including red, green, gray, blue, and white, it has a close-to-the-body fit and is made from a lightweight, sheer modal cashmere blend.
Dolce Vita Anisa Ballet Flats
Dolce Vita
Ballet flats for both work and leisure are probably my most searched item, so it’s no surprise that’s what the algorithm is pushing in my ads. The Anisa Ballet Flats from Dolce Vita in red has been the most frequent appearance on my social feeds. It features a square-toe box, a leather exterior, and a slight heel. Plus, it has the daintiest bow for a classic touch.
Madewell Curvy 90s Straight Jean
Madewell
I already own the OG style of Madewell’s 90s Straight Jean, but I plan on returning to the brand for the updated curvy style that keeps popping up across my social media. They’re ideal for those with an hourglass shape with its refreshed design—a.k.a. no more gaping. Featuring a high-waist with a straight leg silhouette, and they’re made from a stretchy cotton blend that hugs and moves with the body.
Everlane Half-Zip Sweater
Everlane
I don’t know where my obsession with quarter-zip sweaters like this one from Everlane came from, but every time I scroll or swipe past one, I have to click on it. It’s made from 100 percent merino wool, so it’s extra warm and cozy for fall and winter days. The fit falls away from the body without looking bulky. The collar folds over and can be worn fully zipped up like a turtleneck, and the sleeves have a classic raglan design.
Quince Leather Stand-Collar Jacket
Quince
No surprise, the Leather Stand-Collar Jacket from Quince is one of my most popular ads (I am, after all, a former outerwear designer who loves a well-made jacket). It’s made from 100 percent sheep leather and comes in two shades of brown and black. The design features a slim fit, zipper front closure, two front pockets, and a short collar for added edginess.
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